Heather Reid’s diverse marketing career began in the radio industry, where she trailblazed innovative campaigns and managed a group of radio stations for Roberts Radio. She then played a key role to disrupt the beverage industry, making Red Bull Energy Drink a cult-brand and a household name. Over the past decade Heather led the national and local marketing for Pump It Up, BounceU and SYNERGY HomeCare, where she consistently generated year over year growth.