Jeff Dudan is the CEO of HomeFront Brands and Chairman of Dudan Group, a capital partner that supports HomeFront Brands and others through investments, expertise, and services for franchising growth. He is the author of “Discernment: The Business Athlete’s Regimen for a Great Life through Better Decisions,” a Forbes contributor, speaker, and consultant to emerging franchise brands. Jeff has held leadership roles with YPO’s Southern Sands Chapter and the IFA Franchisor Forum. He appeared in Season eight of “Undercover Boss” in 2017. Jeff’s entrepreneurial journey began as a college athlete who founded a student housing painting business. He later helped South Florida recover from Hurricane Andrew, which led to the launch of AdvantaClean in 1994. AdvantaClean grew to 240 locations, became a national partner with St. Jude Children’s Research Hospital, and was acquired by Home Franchise Concepts in January 2019.