Laura brings nearly 30 years of marketing leadership experience, with deep expertise in franchising, multi-unit businesses, brand strategy, lead generation, and performance marketing. Throughout her career, she has led marketing organizations across a variety of industries, helping brands build awareness, strengthen customer acquisition, and support sustainable growth.

Prior to joining HomeFront Brands as Chief Marketing Officer, Laura served as Chief Marketing Officer for Celebree School, where she spent four years leading the company’s consumer and franchise development marketing strategy during a period of significant brand expansion. She also founded Rice Fractional CMO, partnering with organizations to align marketing strategy with business objectives and drive long-term growth.

At HomeFront Brands, Laura leads the company’s marketing strategy across the portfolio, partnering with brand presidents and marketing teams to strengthen brand awareness, improve lead-to-sale conversion, optimize marketing investments, and support the long-term growth and success of franchise owners.

Outside of work, Laura enjoys staying active and spending time with her family. Whether she’s on the pickleball court, playing field hockey, or exploring new hiking trails, she appreciates any opportunity to be outdoors. She also loves cheering on her daughter, Olivia, sharing new adventures with her dog, Bernie, and making the most of time with family and friends.