Jeff Dudan is the CEO of HomeFront Brands and Chairman of Dudan Group, a capital partner that supports HomeFront Brands and others through investments, expertise, and services for franchising growth. He is the author of “Discernment: The Business Athlete’s Regimen for a Great Life through Better Decisions,” a Forbes contributor, speaker, and consultant to emerging franchise brands. Jeff has held leadership roles with YPO’s Southern Sands Chapter and the IFA Franchisor Forum. He appeared in Season 8 of “Undercover Boss” in 2017. Jeff’s entrepreneurial journey began as a college athlete who founded a student housing painting business. He later helped South Florida recover from Hurricane Andrew, which led to the launch of AdvantaClean in 1994. AdvantaClean grew to 240 locations, became a national partner with St. Jude Children’s Research Hospital, and was acquired by Home Franchise Concepts in January 2019.