Privacy Policy
Effective Date: January 22, 2026
This Privacy Policy is incorporated into and subject to our Terms and Conditions that apply to the use of this website and/or services (collectively, the “Services”). By using the Services or providing information to us, you agree to this Privacy Policy.
1) Who We Are
HomeFront Brands and its affiliates (including DDL Investments, Inc. and other companies with common ownership for whom it provides services), and each of our and their subsidiaries, affiliates, franchisees, licensees, suppliers, and licensors, and each of their respective directors, officers, employees, agents, and contractors (collectively, “HomeFront Brands,” “we,” “our,” or “us”) want you to be familiar with how we collect, use, and disclose information from and about you.
This Privacy Policy applies to information we collect from all sources in connection with our websites, digital products, electronic newsletters, social media accounts, and related tools and widgets that link to this Privacy Policy.
2) Information We Collect
Personal Information
“Personal Information” is information that identifies you as an individual or relates to an identifiable person, such as your name, postal address, telephone number, email address, payment information, or profile image.
Personal Information From You
We collect Personal Information when you, for example, request information, submit a form, register for or subscribe to products or services, create a profile, take a survey, participate in a forum, or contact us.
Personal Information From Third Parties
We may receive Personal Information about you from third parties such as social media services, commercially available sources, business partners, or service providers. This may include your name, contact information, and information about your transactions and interactions.
Payment Processing
If we use an unaffiliated payment service (“Payment Service”), any information you provide to that Payment Service is governed by that Payment Service’s privacy policy. We do not control, and are not responsible for, the Payment Service’s information practices.
Other Information
“Other Information” is information that does not reveal your specific identity, such as browser information, cookie and tracking data, demographic information, and aggregated information.
We and our service providers may automatically collect information such as IP address, browser type, device identifiers, approximate location, and usage data when you access the Services.
3) Cookies and Tracking
We use cookies and similar technologies (including pixels, web beacons, JavaScript, reCAPTCHA, and analytics tools such as Google Analytics) to understand how visitors use our websites and emails and to improve performance and marketing effectiveness.
You can control cookies through your browser settings. If you block certain cookies, parts of the Services may not function properly.
4) How We Use Your Information
We use Personal Information and Other Information to:
- Provide the Services and respond to your requests
- Communicate with you about your inquiry, appointments, service-related updates, and account activity
- Improve our websites, products, and services
- Send marketing communications, where permitted by law and based on your preferences and consents
- Conduct analytics, auditing, security, fraud prevention, and compliance
Communications: Email, Calls, and Text Messages
If you provide your contact information, we may contact you by email, phone call, and text message regarding your inquiry, requested information, appointments, or other service-related updates.
Email: You may unsubscribe from marketing emails at any time by using the unsubscribe link included in those emails. Certain non-marketing communications may be necessary to provide the Services (for example, transactional or service notices).
Calls: If you ask us not to call you, we will honor that request in accordance with applicable law and our internal suppression processes.
Text Messages (SMS): See the “SMS Terms & Conditions” section below for full details, including how to opt out by replying STOP.
5) How We Share Your Information
We may share your information as follows:
Service Providers
We share information with vendors that perform services for us or on our behalf, such as hosting, analytics, customer support, marketing tools, and communications providers (for example, SMS and call platform providers). These vendors are permitted to use your information only to perform services for us and in accordance with applicable contractual restrictions.
Affiliates and Franchise System
We may share information with other companies in the HomeFront Brands family, including commonly owned or controlled entities, franchisors, franchisees, and other affiliated entities, for purposes consistent with this Privacy Policy.
IMPORTANT SMS CONSENT LIMITATION
No mobile opt-in, text message consent, or SMS permission will be shared with third parties or affiliates for marketing purposes.
This includes consent collected for text messaging programs.
Promotions, Contests, and Third-Party Marketing (Non-SMS)
We may partner with third parties to sponsor promotions and may share information you submit to participate in those promotions, where permitted by law. Where legally required, we will provide you with an opportunity to opt in or opt out.
Legal and Safety
We may disclose information if we believe in good faith it is necessary to protect rights, safety, and security, prevent fraud, comply with law or legal process, or respond to lawful requests by authorities.
Business Transfers
If we undergo a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.
6) User-Generated Content and Public Areas
If you post content in public areas of the Services, any Personal Information included in that content may be read, collected, or used by others. You should have no expectation of privacy for content you make publicly available.
7) SMS Terms & Conditions
By opting into SMS from a web form or other medium, you agree to receive SMS messages from HomeFront Brands. These messages may include appointment scheduling, appointment reminders, post-visit instructions, billing notifications, and marketing or promotional messages. Message frequency varies, and message and data rates may apply. For help, reply HELP. You may opt out at any time by replying STOP. Consent to receive SMS messages is not required to make a purchase. Please see our Privacy Policy at https://homefrontbrands.com/privacy-policy/ for more information.
You understand and agree that our text messaging program is considered an “other application” under our Terms of Use. Standard messaging rates apply to your initial message, our confirmation message, and all subsequent SMS or MMS communications. While we do not charge for content, your wireless carrier may impose message or data charges or limitations that are outside of our control. Please contact your wireless carrier for details regarding your plan.
By subscribing to marketing or promotional messages, you consent to receive up to 10 messages per month, which may be sent using automated technology. Messages may include offers from HomeFront Brands platform affiliates, franchisees, and agents.
Our franchisees are independently owned and operated businesses and are solely responsible for their own legal and regulatory compliance. These terms do not apply to any franchisee’s independent text messaging programs. If you are receiving text messages directly from a franchisee, you must opt out through that franchisee.
You represent that you are the owner or authorized user of the wireless device used to subscribe to the service and that you are authorized to approve any applicable charges.
We are not liable for delayed or undelivered messages, as delivery is subject to your mobile carrier’s effective transmission and your device’s processing capabilities. SMS and MMS services are provided on an “AS IS” basis. All content and materials delivered through the service are proprietary and intended for personal, non-commercial use only. You agree not to damage, interfere with, or disrupt the service or its functionality.
This service is available only within the United States.
8) Security
We use administrative, technical, personnel, and physical measures to safeguard Personal Information. However, no system can be guaranteed to be 100% secure. If you believe your interaction with us is no longer secure, please contact us immediately.
9) Location of Data
Your information may be stored and processed in the United States and other countries where we or our service providers operate. Data protection laws may differ by jurisdiction.
10) Data Retention
We retain Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.
11) Linked Services
The Services may link to third-party websites and services. We are not responsible for the privacy practices of third parties. Please review the privacy policies of those third parties.
12) Children
The Services are not targeted to, and we do not knowingly collect Personal Information from, individuals under 18 years of age.
13) Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any updates will be posted here with a revised effective date.
14) Contact Us
If you have questions about this Privacy Policy or our privacy practices, contact us at: info@homefrontbrands.com
We ask that you not disclose any sensitive Personal Information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background, or trade union membership) when contacting us.